What is SEO and How Is It Done?

If you want to have a website or blog on the Internet, you need to do SEO (Search Engine Optimization) in order to be better extracted by search engines. SEO is a strategy that aims for a website to be better understood and displayed in higher rankings by search engines. Below, you can find a detailed blog post explaining what SEO is and how to do it:

1. Keyword Research: Before you start doing SEO, it is important to determine which keywords you should focus on for your website. These keywords indicate what your website is about and what it is trying to offer. To do keyword research, you can use Google AdWords' Keyword Planner tool.

2. Content Creation: Content is the heart and soul of your website. Google determines the rankings of websites by looking at how high quality and useful their content is. When creating content, it's important to focus on keywords and incorporate them naturally into your writing. Also, try to create original, high-quality and up-to-date content.

3. Meta Tags and Titles: Meta tags are short descriptions of your website that make it easy for search engines to understand. Meta tags contain your website's titles and descriptions. The title tag is a title that indicates what your website is about and is displayed in search results.

4. URL Structure: Google also considers the URL structure of websites when determining their ranking. Use customized, keyword-filled, and short URLs.

5. Exclusive Content: Google considers custom content an important ranking factor. Exclusive content is original and high-quality content not found on other websites. When creating custom content, try to provide as much information as possible and only post it once on your website.

6. Keyword Density: Keyword density is the ratio of the number of keywords on a page to the total number of words. Even if the keyword density is very high, it can be perceived as spam and penalized by search engines. Therefore, it is recommended to keep the keyword density between 2%-5%.

7. Links: Links are references between websites and are an important factor for ranking by Google. Google determines how valuable a website is based on the number and quality of links. Therefore, share your website with other websites and try to build quality links.

8. Speed: Google also considers website speed as a ranking factor. Website speed indicates how fast the website loads. Remove junk files and optimize visual content to increase website speed.

By following these steps, you can aim for your website to be better understood and displayed in higher rankings by search engines. But remember, SEO processes do not happen overnight and are a process that needs to be constantly updated.